I make every effort to avoid social media, but once in awhile I get sucked in.
The other day I was mid-doom scroll when I came across this:
Maybe you’ve seen it before? If not, take a second to let it soak in.
When I saw it, it reminded me of a client I had been working with, we’ll call her Wendy.
Wendy runs a membership site. She has a team of ~10 people. She’s at about $50-$70k/month revenue depending on the month.
Wendy is a winner. She’s smart, she’s a veteran entrepreneur.
She was also feeling totally bogged down with “drudgework”.
I asked her to make a list of all the things she dreads doing throughout the week.
It was a long list.
Like I mentioned, she’s a veteran winner, it’s not like she’s never heard of delegation.
And yet, she was stuck. She was neither delegating 1% more or 1% less each day.
The tasks were just “too big” / “too important” / “too complicated” to delegate.
Top of the list was posting on social media.
Wendy was totally fine writing emails and developing content, but when it came to posting across all the socials, she just felt “urgh” about it.
We broke it down into an SOP that could be delegated. And just like that… 1% better.
But the win for Wendy wasn’t (just) delegating her social media, it was that she had become unstuck at getting 1% better.
Over the next few months Wendy delegated more and more.
She worked down the list until it was done, and then it became a habit:
Every time a task makes Wendy feel “urgh”, she delegates it.
And what’s left?
- Tasks that she enjoys
- Whitespace for whatever she wants
Doesn’t that sound nice?
And it just starts with 1%.
What small (or not so small) thing can you delegate today?
If you’re stuck, that’s totally ok. Wendy get stuck sometimes too.
But she doesn’t stay stuck.
Here’s to getting 1% better,
Joey