Whitespace Expansion
Helping clients expand their whitespace so they can focus on high-impact projects and personal pursuits that bring joy, fuel creativity, and make their business more sustainable.
“I have two-thirds of my day free for the projects I love—without the business falling behind.”
CASE STUDY SUMMARY
- Name: Wardee Harmon
- Location: United States
- Company: traditionalcookingschool.com
- Market: Traditional Christian Mothers
- Problem: “Unhappy, overwhelmed, and pulled in a million directions” with last-minute campaigns, limited energy, and little time for the personal or business projects she loved.
- Success: Created a daily schedule with two-thirds of the day reserved for high-priority projects, simplified operations, delegated low-value work, and increased profitability while working less.
“Weekends are now blank space, and I’m attracting more of the right-fit clients I actually want to work with.”
CASE STUDY SUMMARY
- Name: Jeremy Enns
- Location: Canada / Spain
- Company: podcastmarketingacademy.com
- Market: Podcast Hosts and Creators
- Problem: Operating at a "breakneck" pace, working weekends, chasing too many projects, and making decisions without a clear filter for impact.
- Success: Cleared weekends completely, focused on fewer high-leverage projects, and began attracting more of the right-fit clients aligned with long-term goals.
“I went from living on a hamster wheel to having two completely open days every week—and our profit is up more than 50%.”
CASE STUDY SUMMARY
- Name: Cathy Wagner
- Location: United States
- Company: RetailMavens
- Market: Indepenedent Retail Business Owners
- Problem: Running a 7-figure business with “so many client appointments back to back,” Cathy felt stuck in “this hamster wheel all the time.” The business wasn’t growing, she had become the bottleneck.
- Success: Reduced meetings by 42%, delegated down from 38 to ~12 clients and now has two full “What Else Is Possible” days each week. Cathy feels “peaceful,” works out regularly, is present for family and is exploring new business growth opportunities.
“I’ve taken more time off this year than ever—and we’re on track for our biggest year yet.”
CASE STUDY SUMMARY
- Name: Sarah Archer
- Location: United Kingdom
- Company: saraharcher.co.uk
- Market: Speakers
- Problem: too reactive, too little white space and projects taking longer than they should—leaving her drained, unfocused, and without enough time to recharge.
- Success: Streamlined systems and boundaries so key projects get done faster, delegated more, took multiple guilt-free vacations, and attracted higher-caliber clients while creating a more sustainable rhythm.
“I’ve gone from doing 0-5 hrs at most a week on future projects to now doing consistently above 10 hours at least.”
CASE STUDY SUMMARY
- Name: David Martins
- Location: United Kingdom
- Company: Tennis Business Academy
- Market: Tennis Coaches
- Problem: Stuck in delivery and admin. "What suffered was all the marketing campaigns, all the workshops that I wanted to create, all the emails that I wanted to write."
- Success: 10–15 hrs/week on "future projects". “Relaxed instead of frustrated”. Retention at an all-time high, and 3-4 new signups/month without heavy campaigns.
Working with Business Leaders
I've worked with business leaders and their teams across joint-venture launches, live and virtual events, technical development projects, courses, summits, funnels, book launches, and other major initiatives.
"Joey is so multi-talented"
"Joey is so multi-talented and multi-capable, you might be coming to her for a marketing project, project management, leadership or organizational development. There are a lot of things she does really really well."
Danny Iny
Founder and CEO of Mirasee
"She helped me to be a better CEO"
"She helped to champion not just myself, but my entire team to be their best, to bring their best. She was incredible at guiding and coaching."
Melinda Cohan
Co-Founder and CEO of The Coaches Console
"Makes the vision even better"
"She is outstanding at understanding and connecting with the vision, she adds her special touch to everything she does and makes the vision even better, and figuring out how to implement it in the most effective way."
Bhoomi Pathak
COO at Mirasee
"I'm always blown away by her contribution"
"I'm always blown away by her contribution, the details she brings, the ideas, innovative on the one hand, but also super thorough and analytical on the other."
Lisa Bloom
Founder and CEO of Story Coach
Director of ACES at Mirasee
"Brilliant strategic mind"
"One of the biggest pleasures in my professional life because she always knows the best results, highest good action to take and she's on top of timing."
Linda Claire Puig
Founder and CEO of 6-Figure Newsletters
"She's blown away all my expectations"
"She' come in and very rapidly increased our capacity, we're getting more campaigns out the door, our client delivery systems have rapidly improved, our stick rate has gone up and our clients absolutely love her."
Ross O'Lochlainn
Founder and CEO of Conversion Engineering
“
I worked with Joey on a number of complex projects, ranging from large-scale launches to website redesigns. When you get into projects that big, it's impossible for everything to go swimmingly.
That's why you need someone like Joey, who can keep track of all the details, while somehow maintaining a constant high level of enthusiasm and positivity
- exactly what's called for when the stakes are high!
Abe Crystal
Founder and CEO of Ruzuku
Building, Managing & Leveraging Teams
From 2017 to 2022, my team grew from 5 to 15 members. I've hired people across multiple functions, mentored members of my team, improved processes in the organization and held a productive, high-performing culture.
"Strategic mindset with practical actions"
"I saw her really succeed at streamlining complex processes associated with launches... In working with Joey I found myself very rarely overwhelmed and that's not something you can usually say about a community manager, that's not something usually said by a community manager."
Tonya Kubo
Community Manager
"Joey leads her team by holding the bigger picture"
"Joey leads her team by holding on to the bigger picture - both for the company and for the project. And she is not just holding the vision of the project, but she’s also holding a vision for every member on the team and is always looking for opportunities to have team members grow."
Marjolein Rovers
Campaign Chief
“
Joey is an incredible team leader, and I still miss working with her!
One of her most impressive qualities is her ability to find win-win solutions. She can assess complex situations, understand the needs and concerns of various stakeholders, and come up with solutions that work for everyone involved. She does this through open communication, active listening, and a genuine commitment to finding common ground.
And somehow, she can do this while remaining cool under pressure. Even during the most demanding and high-stakes launches, she maintains her composure and leads with confidence. Her calm demeanor and strategic thinking inspire confidence in the team, allowing us to tackle challenges with a level-headed approach.
Also, during those crazy launches, a common phrase you'd hear is "Let's ask Joey." She was everyone's go-to person on our team because she has a knack for maintaining both a big-picture view and a detailed understanding of even the most complicated launches.
I wholeheartedly recommend working with her if you ever have the chance.
April Jiménez
Copy Chief
"I often ask myself, what would Joey do?"
"The amount of things she can do, achieve and accomplish is incredible... We often called her the Queen of the Project Managers because she was absolutely incredible and we all really looked up to her. I think that anything she puts her mind to, she blows it out of the park"
Lizzie Alkire
Campaign Manager
"A true master at building and managing teams"
"Joey saw something in me that I hadn't seen in myself, which was the potential to be a leader and a manager. This was so incredible because I always thought of myself as a writer... I felt very supported by Joey, I knew that she would be there and mentor me as I grew in the role."
Tara Malone
Content Manager
“
I am very grateful for you, for giving me an opportunity, for believing in me, for teaching me a lot, for your guidance, for pushing me beyond my limits, for allowing me to grow and develop like I have never done, for being such a role model as a leader, as a teammate and as a friend.
Felipe Bianchini
Project Manager
“
You have always been full of wisdom, common sense and great ideas. I have really valued your insights and guidance during our meetings we had together.
You have enabled me to be the best version of myself in this role.
Danny Bermant
Director of Partnerships
“
Joey provides the training, tools and feedback I need to continually improve and knows how to build a great team!
I also really appreciate Joey's communication style - clear, direct, positive, consistent.